Due to the continuous advancement in technology, all businesses have connected to the internet to expand, advertise, and market their products. This not only provides them with a virtual space to move but also earns handsome profits through such practices. Almost all brick-and-mortar setups are connected to the internet now. They maintain websites to cater to the online traffic. People also resort to such locations to buy different items. This is not only easy in terms of availability but also saves other costs in traveling etc. So maintenance of online websites has become inevitable for businesses to survive in this era. There are various ways by which website owners maintain a smooth flow of traffic. They attract customers in numerous ways. One of the techniques is website linking.
Two parties involved in the free linking agreement are the owner of the receiving website/target website whose links are placed on another website i.e. linking website. The owner of the target website allows the owner of the linking website to place links on the home page. But that has to follow some guidelines given by the owner of the target website. In a linking agreement, the owner of a website providing services may charge some amount but as this is a free linking agreement no money is charged to the target website owner. Several clauses can be added to this agreement according to one’s needs and requirements.
Here is a preview of a Free Sample Free Linking Agreement Template created using MS Word,
Some of the standard terms that must be included in the agreement are.
- The clause regarding the placement of the link on the linking website.
- The clause elaborates on the details regarding the kind of link used. Either a graphical link will be used or the link having text in it.
- The size and location of the link must also be mentioned in one of the clauses to rule out the possibility of any misunderstanding.
- The owner of a targeted website can demand the use of vibrant links that instantly take the attention of visitors and create brand awareness among them in an effective manner.
- Also, the limitations within which the owner of the linking website has to operate and use the link must be agreed upon. These can be:
- Dimensions of the link must be according to the provided detail.
- The location of the link must be very prominent so that users of the linking website notice the link at once.
- The content of the target website should not be blocked in any way through the link.
- No modification in the content of the targeted website through the link.
- If the linking website contains any obscene or defamatory material then the targeted website must not be linked. Because this will damage the reputation of the targeted website as well.
- Instant removal of the link if the owner of the targeted website withdraws its permission to link.
Some of the reasons for which the linking agreement happens between two interested parties are as follows:
- For enhancement of the brand image.
- To increase the number of users of targeted/receiving websites.
- To create awareness among users of linking website of the targeted website.
- To generate revenues by increasing the number of visitors.
Here is the download link for this Free Linking Agreement Template,
